- Cross-Promote Your Dedicated Hashtag:
If you're on the radio, TV or youtube, direct people to use your created hashtags. Integrate all your campaigns by listing them on your other social profiles, on your website, and in your email blasts. Don't just hope people will find it.
Look beyond the obvious hashtags. Obviously, you need to use them also on your post but remember to mix it up and use unique hashtags to tell part of your story. Be funny, ironic, and outrageous--just remember no to be BORING. The specific hashtags will work as keywords for your post while the others will add up some fun. Because you will be needing both to make your profile on a social network big and noisy.
- Participate In Popular Conversations:
Don't only put your mix of topically relevant hashtags on the posts but also include them in some comment conversation. People will not only notice your hashtags but also you.
- Make The Best Of Your Bio:
Bio is the prie estate of any Instagram profile. So, don't let your bio bounded only to the link to your website homepage, now and forever. Make a strong and attractive bio and then use that clickable link in your attractive bio to drive traffic to your newest or most popular content.
- Be Descriptive With Your Captions:
Not everyone understands the depth of every picture, so don't skip the words entirely. describe your pictures in the most beautiful way. This is something you have to commit to working into your strategy over time, your writing will improve as you find your brand's Instagram voice.
- Develop Your Unique Style:
It's in human nature to be fit in, but Instagram is all about standing out. Make contents that are easily recognizable and relatable to you. For example, frooti an Indian beverage brand that has developed a unique visual content style, it's recognizable every time. Check it out:
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