How To Find The Right Instagram Hashtags
The hashtags
that are about 10 years old now- has become a social media phenomenon.
Nowadays,
it’s rare to see any social media posts without hashtags, especially on Twitter
and Instagram.
From
following the hashtags to adding them in your stories and post, hashtags are an
important tool to help you grow your brand and profile this year. With
incorrect hashtags your post may loss in millions of post and your talent or
brand will be permanently invisible to your targeted audiences. Seeing this
slow or null progress people get frustrated and usually end up buying followers. Because Instagram’s algorithm favors posts with high engagement,
meaning that the more likes and comments your post receives, the more people
will see your post and Instagram post with at least one correct hashtag has
12.6 percent more engagement than those without it.
As we all
know each Instagram post allows up to 30 hashtags, but remember according to
research on the topic the optimum number of hashtags is fewer than 10 per post.
The most important point to remember is, the narrower the scope of the hashtag, the more
engaged the users are. When Instagram any hashtag is overused, it can be
confusing and frustrating and take away or can be harmful to your story.
However, when used correct hashtags properly, then they are a great way for
individuals and brands to increase the visibility and engagement of their posts
on platforms like Twitter and Instagram.
Different Types Of Instagram Hashtags
There are
many types of Instagram hashtags but the most important of them are two-
branded and community hashtags. The main point is to understand the differences
as it will help you determine which hashtags you should be incorporating into
your posting strategy.
• Branded Hashtags
They are specific to your business. The branded hashtags may
contain your brand name, your products or a specific campaign. Branded hashtags
play a really important role in your company’s endorsement so create a catchy
and memorable branded hashtag will make users excited to share it. These
hashtags can be a great start for starting the conversation around your
business or gather user-generated content to repost on your feed.
• Community Hashtags
These hashtags are created around a specific topic. It gives you a
great way to connect with like-minded users, gain followers and increase the
search engine optimization of your posts.
Finding The Right Instagram Hashtags For Your Profile
Finding out
the most appropriate hashtags for your Instagram account is one of the most
difficult parts of social media marketing or influencer marketing. To solve
this problem here are a few ways you can start your search:
- Quality
vs. Quantity
Don’t find hashtags with the greatest amount of post as this
won’t help to grow your reach. It may just do the opposite of that
For
example, if you put hashtag - #foodie in your post then your post will quickly
be pushed far down the hashtag stream and possibly never be seen. As hashtags-
#foodie is being posted nearly every few seconds. So, in this case, to make
your food porn post stand out of the rest use specific hashtags. Let’s say
suppose you like vegetarian food then put hashtags like- #vegetarianofig or
#foragebyfolk. This will surely help you to connect with a more targeted food
community and boost your engagement
- Stock
Successful Users For Your Niche
Check out what other successful users are
doing connect, talk about a specific topic and keep in mind to use some
specific hashtags. In this way, their post will appear on the same stream, by
using Instagram’s hashtag stream you can find additional hashtags related to
your post. Once you search for a specific hashtag, choose nine of the most
popular posts containing that hashtag. Click on any one of them, after clicking
one of the posts, you can easily find other relevant hashtags and use them.
For example, one of the best post under hashtag- #blackcoffee
- Find
Relative Instagram Hashtags
Search for the hashtag using Instagram's
searching bar, this will provide you the top hashtags that are closely related
to your search. It will also, show the number of posts that are associated with
the hashtags and will also show some related hashtags.
- Organize
Your Instagram Hashtags
The same block of hashtags to your posts can
negatively impact your engagement according to the shadowban scare theory. So,
it’s important to switch the hashtags blocks and make sure each hashtag fits
your post. For example,
Once, you found appropriate Instagram hashtags that you’d like to
incorporate into your posts, organize them and save them for later use. Make
sure to save them to a spreadsheet, note document or wherever you can easily
access them for when you’re ready to post.
Conclusion
Using the
right hashtags will help you to put your content in front of people searching
for keywords and phrases that are associated with your account or business.
And, will avoid you doing mistake such as buying likes or buying Instagramfollowers.
Building a solid Instagram hashtag strategy
will help you to grow your reach, it will help you to find content created
about you by your followers and make sure your content is being seen by the
right audiences or your targeted audience.
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