5 Social Media Lessons We All Need To Learn From Youngest Billionaire- "Kylie Jenner"
Youngest of the Kar-Jenner clan, Kylie Jenner had across the milestone of being billionaire last year. A 22-year-old girl with almost more than 250 million followers and a billion-dollar empire, is ruling when it comes to social media marketing. She claims that most of her income source is from her brand KYLIE COSMETICS, as we all know she only uses Instagram and Snapchat for her advertising and in doing so, she’s leveraged her personal brand with direct to consumer commerce to create engaging content and distribute it effectively across new media channels. Obviously, she makes the best use of her 150 million Instagram followers some accuse her to that she has the habit of buying Instagram followers like- some portion of her followers are fake.
We are here not to accuse her, but we are here to learn, how she mastered the art of social media marketing or influencer marketing at such a young age.
- Know Your Audience
Being such a big global influencer and the youngest member of one of the famous families around the world, She’s tapped into the demographic of millennials and Gen Z’ers who are passionate about new trends and have grown up with reality TV and social media. That is why interacting with followers is really easy for her. According to market research that demographic find Instagram to be the top platform for brand discoverability, Kylie focuses on this platform the most when it comes to her brand and sales strategy. She even buys likes or followers -- making sure she maximizes her audience reach. Her team does a lot of results to create the content that her target wants to see.
- Promoting Your Product
The fans of her are soo intermingled to her life that they want to know all the ins and outs of her daily life from what she cooks for breakfast to which club she is celebrating her birthday at or any photos of her one-year-old baby, Stormi. Her real fans are soo glued to her Instagram Post, she took the most advantage of this and creates content specifically about her new collections. She includes her product in almost every post, in this way she produces KylieCosmetics trustable customers.
- Ignore Your Haters
When the world acknowledged her pregnancy in 2016 they started accusing her badly but she always manages to move beyond the negative press and focus on her vision and dreams. Everything has two sides, so if you want to be famous you should also learn how to manage the hatred. This young mom masters doing so, by ignoring the negative, and focusing on the community that adores her. She manages to create a special bond with her fans, she keeps replying and reposting their content across social media channels.
- Be Partners With Influencers
When it comes to influencer marketing, Kylie does not have to work so hard or search for one, because she belongs to a very extra famous family. Her Momager Kris and sisters- Kim, Khloe, and Kourtney help her to expand the approach in influencer marketing. She has a mix launch with each of them. The partnership launches with each sister have a large digital campaign. In this way, she is expanding her billion-dollar empire as each sister has millions of Instagram followers.
- Upload Educational Content
Kylie uses social media platforms not only to promote her brand but also promotes other products also with a very educational way. She also uploads makeup tutorials on youtube. I personally think she does not buy followers, as she has a very unique way to interconnect with the audience.
Conclusion
By understanding how Kylie take the best use of social media marketing. You can also take your brand to the next level by producing continuous content across multiple social media platforms that educate like her. After learning these five lessons in content and community you can increase your brand's affinity and sales. After this, you don't need to buy Instagram followers or even likes.
Comments
Post a Comment