How To Increase Instagram Followers Within A Month

Why Hashtags Are Important?

Hashtags have become sensational social media phenomenon within 10 years of its introduction. No post is competed without hashtags, especially on platforms like – Instagram and Twitter.

When And How Did The Hashtags Turn Out As A Trend?

The hashtag was originally called pound sign; online use of it didn’t appear until used on IRC (Internet Relay Chat) in the late 1990s. in the starting pound sign was used to create and characterize groups. The craze of hashtags that we are aware of today was began in 2007, and the trendsetter of this was - Chris Messina when he tweeted to his followers, asking about pound sign - "how they felt about using the pound sign to group conversions".

As you can see with the use of hashtags, you don’t need to buy retweets.

No one can argue against the simplicity and effectiveness of hashtags. They are easily created and searchable and has become an extraordinary tool for marketing, businesses, organizations, celebrities, and even the average individual. Right hashtags make our posts visible to our targeted audience, and with the help of them, we don’t need to buy Instagram likes or twitter likes.

When Messina introduced the hashtag to Twitter, he intended users that they have to choose to follow a specific hashtag to view all the tweets it included. But of course, now Twitter and Instagram users can include any hashtag imaginable, and can also easily search hashtags with Twitter’s search feature. Other social media platforms such as Instagram and LinkedIn also followed the footstep of twitter. 
 

Instagram launches it, with one step ahead of twitter. Instagram introduced the ability to follow a hashtag for users. The users could click on a hashtag within a post or can search using a hashtag in the Explore section and can also follow it. By following a hashtag, the user can now get highlights of that hashtag displayed in their newsfeed, just like it is with accounts you follow.

Reasons Why Hashtags Are Important

When used properly hashtags are like a miracle to digital marketing. If you don’t know how to choose the right hashtag for your account, you will end up buying followers to promote your brand. And, this may turn into an awful situation when you are caught spamming by your real follower as this will not only ruin your name, but your brand’s name too will be damaged.

After reading the above paragraph, if you are still unsure about the use of hashtags, and why hashtags are so important on Instagram. We’ve highlighted below some of the main reasons if you have other reasons why hashtags are important, be sure to let us know in the comments below! 

•      Competition :

     Stalking your competitors is very important in business- to know who they are, what they do, how they advertise. So, you know exactly what to do to make your product a better choice for the customer. When it comes to stalking, Instagram is very helpful. It allows you to search the other business’ names and any hashtags that you know they use. After learning this information you can easily gauge the audience’s responses to your competitors’ posts, this will give you the knowledge of what will work best and what will not work for your social media marketing.

And, also hashtags are something that evolves and changes every day. What is popular today might be outdated by tomorrow. So, Keeping up with the current news and trending hashtags will surely make your brand look incredible and trustworthy. 

• Branding And Visibility : 

     These two things go hand-in-hand. By creating good visibility you will enhance the success of your branding and vice versa. The most effective use of Instagram’s hashtags is branding and visibility. If you are new to social media marketing don’t get involved in buying Instagram likes or in buying followers, instead of this, you can utilize hashtags to expand your audience and increase brand awareness. When the users will search your brand, they’ll see the relevant hashtags you and your promoters are using; or when they search for a specific hashtag, they’ll see your brand’s posts in the results. In this way, your business profile will usually gain new followers and potential customers.

Or – you can also create your hashtag for a product, service, or event you’re promoting. Encourage your followers and customers to use the hashtag when they purchase/use the product or service provided by you, When you will continuously including that hashtag in your posts not only helps increase your visibility (as all hashtag use does), this will help users begin to associate your business with that hashtag, and further will establish your brand.

•  Activism :  

     With billions of people or we can say the entire world on your fingertips searching about breaking news instantaneously is easy. Because of this, many political movements or politicians create a hashtag for their cause. Undoubtedly, many businesses remain politically neutral, but some are unafraid to share their stance or we can say views on political issues. And many customers around the globe love to be loyal to brands because of their political stance. So, depending on your brand, it may be beneficial to use hashtags to show your support or critic on a particular political issue.

•  Promotion : 

The only reason why hashtags have gained such a tremendous reputation in social media marketing. As they help marketers and businesses to create targeted campaigns. Therefore, Tweetangels says, “When it comes to promotion, think of hashtags as the ‘word-of-mouth’ method.” The visibility of your campaigns depends on the appropriateness of your hashtags you have used in it, as they help you reach your target audience by using relevant hashtags that you know your audience is already following. The hashtags not only connects you or your brand with your follower but also, your followers with each other. Another useful tip for using hashtags in the promotion of your business is to pair it with a giveaway. For example, have a photo contest where people upload their photos under a designated hashtag to win a prize.

Conclusion

Although its been 10 years since hashtags were first introduced, still are in trend and are not going demise anytime soon. With its innate ability to gain visibility for your brand and reach millions of users around the globe, hashtags are a crucial part of any successful social media marketing campaign today. So, instead of wasting time in buying Instagram likes for your campaign or followers to increase your popularity, learn the art of using hashtags.

To learn this art visit How To Find The Right Instagram Hashtags of our blog site- INFLUENCERSguide.